Marketing | Dove 'Choose Beautiful' Campaign

Dove has launched another powerful campaign to help challenge our ideals on beauty and self-confidence. The 'Choose Beautiful' campaign was filmed across five different countries and women were asked to rate their appearances and walk through a door labelled 'Average' or 'Beautiful'. What this powerful campaign highlights is that feeling beautiful is a choice that all women should be able to make - and that if you have the power to feel beautiful, nobody else should be able to change that.

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Marketing // Mulberry S/S 14 print campaign

Cara Delevingne is back for another Mulberry collaboration with this light and ethereal marketing campaign. Last season saw Cara posing with a variety of adorable owls in a fairytalesque indoor woodland scene and it seems that spring has sprung and the room has bloomed into life; filled with light and surrounded by beautiful pink roses. Of course Cara isn't alone and again she has an abundance of animal friends to join her in the campaign including cockatoos, a pelican, a variety of dogs and an adorable white pony. Cara's furry and feathery friends are joining her in a quintessentially British tea party which adds a cheekiness and charm to the whole campaign when they come into the shot, almost like they hijacked the shoot and weren't supposed to be there!

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