Marketing // Mulberry S/S 14 print campaign

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Cara Delevingne is back for another Mulberry collaboration with this light and ethereal marketing campaign. Last season saw Cara posing with a variety of adorable owls in a fairytalesque indoor woodland scene and it seems that spring has sprung and the room has bloomed into life; filled with light and surrounded by beautiful pink roses. Of course Cara isn't alone and again she has an abundance of animal friends to join her in the campaign including cockatoos, a pelican, a variety of dogs and an adorable white pony. Cara's furry and feathery friends are joining her in a quintessentially British tea party which adds a cheekiness and charm to the whole campaign when they come into the shot, almost like they hijacked the shoot and weren't supposed to be there!

Image Credit- Mulberry

The main focus of the campaign is of course on the iconic Mulberry handbags which stand out from the light, bright background in delectable candy colours; which are perfectly suited palettes for the spring and summer months to breathe life and colour into our wardrobes after the often dark and ominous A/W trends. The styling of the marketing campaign also mirrors the latest Mulberry catwalk show where the floor was covered in grass and the whitewash walls were adorned with flowers and greenery - almost like an indoor garden party. Animals also joined the models in the show, including a bulldog walking down the runway in a Mulberry coat. These mirror images also help consumers to streamline and connect the marketing information together and remember the collections a lot easier rather than being fed disjointed campaigns which can cause confusion and run the risk of the brand's message for the collections being missed altogether. Mulberry's brand campaign is very streamlined and polished,  I really have loved the past few Mulberry campaigns which were shot by Tim Walker and I think this campaign is the start of the major brands persuading us to ditch our leather and tartan and take the plunge in pretty pastel and candy colours ready for the new season of fashion and the transition into Spring/Summer.

What do you think to Mulberry's latest advertising campaign?

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