When it comes to November, it's only a matter of time before the C word is on everyones lips and constantly pops up wherever we go - whether that be out and about or in the comfort of our own home; there is no escape, Christmas is officially on it's way! During the build up to the festive season, brands begin to pull out their big Christmas campaigns to showcase the best of what they have to offer this season whilst connecting emotionally with the audience to create a buzz around their campaigns and generate sales in the run up to Christmas.
The first of the Christmas adverts are already starting to filter through onto our screens and in store and there's lots of anticipation for what certain brands are going to do to stand out to us. I love advertisements at Christmas, I feel this is when brands really push the boat out with their marketing and create their best and most original campaigns - unsurprisingly really as this is the most lucrative time of year for most if not all businesses!
One of the most anticipated Christmas ads year on year has to be Marks & Spencer's. Big stars have featured in their clothing adverts for as long as I can remember; from the days of the supermodel M&S featuring the likes of Twiggy, Erin O'Conner, Lily Cole and Noemie Lenoir (The one who was ALWAYS in her undies) enjoying all Christmas has to offer in the latest collection of clothing to featuring the X Factor finalists that updated each week to include those still in the competition.
This year hasn't changed and now features the beautiful Rosie Huntington Whitely, Helena Bonham Carter and the gorgeous as ever David Gandy depicting different characters throughout the advert. Rosie and David are a wise choice as Rosie's not only models but designed her own underwear collection for M&S - which is their fastest selling of time and David is currently the face of M&S' premium Collezione range.
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